Election campaign and social integration

Abstract

Abstract The essay analyses the possible integrative role of political campaigns. It summarizes some typical phenomena of the Hungarian parliamentary electoral campaign of 2014. The authors draw up a hypothesis about the reasons for the diversification of the Hungarian political field today. They interpret the phenomenon (and graduation) of negative campaign. Finally, they collect some problems caused by the conflict of different points of view of different integration scales. Keywords: integration, electoral campaign, negative campaigning, symbols, values